A million streams may look like a single number. Behind that number, however, is an entire chain of creative decisions, release preparation, distribution, audience discovery, listener behaviour, platform activity, marketing, timing and sometimes luck.
In this interactive ASI Discover session, follow the journey of a song from the finished master to the listener and explore how music actually moves through today’s streaming ecosystem.
Discover what artists can control, what they can influence, what they cannot guarantee, and what streaming numbers really mean when trying to build an audience and a sustainable music career.
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Date: 9 September 2026 Time: 7pm Location: ASI Studio, 30 Prinsep Street, #04-01, Singapore 188647 |
Register Interest |
Complimentary admission (Registration required)
Networking with fellow creatives
Aspiring musicians, songwriters and producers
Independent artists
Content creators
Music enthusiasts
Anyone curious about music production
Before the Stream — From idea to finished record
Beyond the Master — Preparing music for release
Finding New Listeners — How audiences discover music
Building Momentum — From first listen to meaningful engagement
Behind the Million — What streaming numbers really mean
What You Can Control — Where artists should focus