Advancing the Future of Asian Storytelling
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DISCOVER SERIES TWO

HOW TO GET YOUR SONG TO 1 MILLION STREAMS

One song. One million streams. What actually happens in between?

A million streams may look like a single number. Behind that number, however, is an entire chain of creative decisions, release preparation, distribution, audience discovery, listener behaviour, platform activity, marketing, timing and sometimes luck.

In this interactive ASI Discover session, follow the journey of a song from the finished master to the listener and explore how music actually moves through today’s streaming ecosystem.

Discover what artists can control, what they can influence, what they cannot guarantee, and what streaming numbers really mean when trying to build an audience and a sustainable music career.

Start with a song. Build your audience. Create your momentum. 

SPEAKER: RUFUS VARGHESE

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An internationally experienced composer and music producer, Rufus Varghese’s work was shortlisted for the 62nd Grammy Awards for Best Contemporary Instrumental Album.

Join Rufus Varghese for an interactive exploration of what happens after a song is created and how it finds its way to an audience.

DISCOVER SESSION'S SCHEDULE

Date: 9 September 2026
Time: 7pm
Location: ASI Studio, 30 Prinsep Street, #04-01, Singapore 188647
Register Interest

Meet the people. Hear the stories. Discover what’s possible.

  • Complimentary admission (Registration required)

  • Networking with fellow creatives

 

Who Should Attend

  • Aspiring musicians, songwriters and producers

  • Independent artists

  • Content creators

  • Music enthusiasts

  • Anyone curious about music production

What You’ll Explore

  • Before the Stream — From idea to finished record

  • Beyond the Master — Preparing music for release

  • Finding New Listeners — How audiences discover music

  • Building Momentum — From first listen to meaningful engagement

  • Behind the Million — What streaming numbers really mean

  • What You Can Control — Where artists should focus