Motion Graphic Marketing 101: Definition, Benefits, Types & More
The moment you pick up your phone in the morning, you are bombarded with a barrage of content vying for your attention. An Instagram reel of a cat dancing to Charli XCX’s Apple, TikTok pranks, thousands of memes that can distract you for hours. You have countless articles telling you who to vote for, what […]
Celebrating Our Student Success: AY 2023–24 Achievements
As we wrap up Academic Year 2023–24, we’re proud to share the outstanding results our students and staff have achieved across key areas of education and career readiness.
What Does a Sound Designer Do? – An Explanation of the Role
Watching a horror film, you find yourself frightened by the creek, whisper, or scream whenever the devil spirit appears on the screen. More often than not, turning down the volume makes the movie far less terrifying. Thanks to sound designers, whose works are involved in the movie production process, the film could make you and […]
Logo Designer Fee: How Much To Charge in 2024?
A logo is pretty much everything for a brand. It’s the visual identity that represents what the brand stands for. It needs to be unique and appealing enough to catch people’s attention and influence their buying decisions. That said, investing in logo design is important. However, many logo designers are unsure about their fees. As […]
Creating Sound Design Portfolio Made Easy: A Complete Guide
After you’ve mastered the fundamentals of sound design and possibly taken a music course, the next step is to look for a job as a sound designer, right? However, simply comprehending sound design isn’t enough to secure a job. You’d have to showcase your skills and convince your potential employers to hire you – and […]
Design Copyright: Everything You Need To Know
Designers are increasingly turning to platforms like Behance, Dribbble, or Pinterest for inspiration. You, too, are accustomed to using any of those platforms as a way to find ideas before settling on a design layout. While using other artistic works as inspiration is acceptable, one thing is certain: being inspired and straight-up copying designs aren’t […]
A Guide To 100 Design Terms & Definitions
Navigating the world of graphic design requires fluency in its unique language – a collection of design terms that encapsulate the principles and practices of the craft. Mastering this linguistic code is akin to gaining a passport to a world of endless possibilities, enabling you to decipher the jargon-filled conversations of your fellow designers and […]
Clicks to Customers: A Guide to Conversion Rate Optimisation
Establishing your online presence can sometimes start with website creation. You might have started building a web design portfolio, applied to a graphic design course and learned the ins & outs of digital marketing to rank higher on the SERPs. But here’s the ugly truth: it’s hard to make it out there. As of writing, […]
Graphic Design For Social Media: A Beginner’s Guide
https://unsplash.com/@fakurian Social media is a fast-paced environment where information is delivered quickly. This is becoming even more true as algorithms become more sophisticated and the competition among digital creators intensifies. Audiences on social media have a short attention span and expect instant gratification. If they don’t see something that catches their eye within the first […]
UX Designer VS Graphic Designer: Exploring the Differences
Graphic and interaction design are everywhere; just take a look around you. Look at the milk carton, the unfinished book on your bedside table, the subway posters you see on the way home and the website you spend all day browsing. Even the most boring objects you could think of—manhole covers, benches, plain plastic bags—are […]